The following Research focuses on A Study on Job Satisfaction level of Multigenerational Employees in E- commerce Startups in India . Startups define the Indian economy through their cultivation of creative innovation that has proved to improve the lifestyle of people. It ensures Indian economy to be at par with the emerging trends of globalization. In this study, our focal point would be to acknowledge the elementsof the movement of multigenerational individuals in startups and to understand the expectations through extensive pivoting of the factors that affect in job satisfactionin terms of Human resource practices. The aspiration of employees and their expectation from their respective companies are a huge matter of concern today as it is the major cause of a company s rise and fall. Many multi-national companies offer exciting outlook and culture to attract the best talents and efficient workforce by executing various activities from time to time. Diversity of workforce is advised in every company for a global reach in a globalized market like that of India. Startups, on the other hand, provide a comprehensive digitization strategy and expect a dash of innovation from their employees. Indian startups depend on fresh graduates who are keen to explore their area of research and create their own brand. Undoubtedly, there are multiple challenges that a startup goes through while building their reputation in a huge economical market like that of India. Multigenerational employees too face challenges with respect to job satisfaction in the startups they work in. In this research, we will explore the possible factors of human resource strategies that startups consider to retain their employees, increase job satisfaction levels and we will probe on the suggestions and recommendations we can offer to implement for startups to succeed in a global market with a multi-generationalworkforce.

Department: Faculty of Management Studies | Hierarchy: Shodhgangotri@INFLIBNET > Manav Rachna International Institute of Research and Studies > Faculty of Management Studies

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